Development 2.0 is not ICT for Development. In fact, it is something entirely different!
The other day, I had a conversation about emerging development topics. In this instance, I was referring to a discusson on “Development 2.0 - using social media for development projects” among colleagues of mine which in a very short period of time got quite an active following. And the question is raised whether “Development 2.0” should be an actual service line in an organization's portfolio of advisory service topics. One response I got was that this is not a new topic at all, but that “ICT for Development” has been around as a service line in the development community for a long time. I startled for a moment, as it never occurred to me that someone could use these two terms as interchangeable synonyms. Only then I realized why we sometimes struggle to get the message about the potential of social media in development work across: It might be indeed because so many people equate social media with ICT4D. From a purely bureaucratic perspective, this might not even be entirely wron